Together with a few other developer audience marketing managers, I had the opportunity to spend quality time last week with key stakeholders of Microsoft's audience strategy towards software developers at our headquarters in Redmond. We didn't discuss our products and features in those products, that's for other people. As it was an audience marketing summit we focused on how - in the short and long term - we can improve the experience developers have with Microsoft. We had great discussions on our relationship marketing strategy, our work with the community, market intelligence and customer insights, and a lot more...

For a part of the summit we worked in different smaller teams. I had the honor of being part of the team that also consisted of:

• Our team lead: Eileen Rumwell, Developer Audience Marketing Manager at Microsoft Corp
• Wendy Rogers, Developer Audience Marketing Manager at Microsoft Canada
• Frank Fischer, Developer Evangelism Manager at Microsoft Germany
• Maxine Cook, Marketing Manager at Microsoft UK
• Woody Pewitt, Developer Evangelist at Microsoft USA (Southern California area)
• George Kamarinos, Developer Audience & Product Marketing Manager at Microsoft Central & Eastern Europe HQ
• Dave Morehouse, Product Manager in the Community team at Microsoft Corp
• Korby Parnell, Product Manager in the Community team at Microsoft Corp

Out of the 9 people in our little team, it positively surprised me that 5 people have their own blog. And Frank writes a lot of technical content for the MSDN Germany site, so he has web presence too. Other people that were at the summit and have a blog include:

• Frank Arrigo, Developer Evangelism Manager at Microsoft Australia
• Amy Sorokas, Developer Community Marketing Manager at Microsoft Corp
• Clare Dillon, Developer Audience Marketing Manager at Microsoft Ireland

At the end of the summit we had 4 hours to present the results of our work to several Microsoft executives, which was absolutely an inspiring experience. Although such summits take up quite a lot of regular working time, I always find them very inspiring as you have a chance to think about and discuss several topics with other people in a related job. Something that is not easy to do over conference calls. Also the fact that you really disconnect from the daily challenges allows one to think more "out of the box". That really energizes me again.

And now it's time to catch up with e-mails and get some rest. Next trip is to the Luxembourg subsidiary for the MSDN Event next Tuesday.