Not so long ago, Microsoft Digital Advertising Solutions announced the availability of the Massive platform for in-game advertising (press release in-game advertising in Dutch - information in Dutch - information in French - information in English). I'm really proud to say that we've just launched the first Microsoft campaign in Belgium on this advertising platform.

Defy All Challenges is a campaign that informs developers about the possibilities of the Visual Studio development environment. The campaign consists of several traditional components, including pretty cool advertisements in magazines and bannering on websites. One of the less obvious components is the advertising that is displayed in several Xbox 360 and PC games. To get these advertisements, the computer or Xbox 360 of the player must be connected to the internet, he must be Belgian and have at least an Xbox 360 Live Silver Membership account.

Here are a few screen shots of some of the games, displaying the advertisement:

And here is some proof that it's actually there (game: Need for Speed Carbon on Xbox 360, photo taken on 29 May 2007). The pictures are not really clear but then again I'm not a professional photographer and I suppose a television screen is not the best object to take a picture of):

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